Lunch and Learn Workshop
April 9, 2026

Workshop Overview

In today’s crowded digital landscape, many nonprofits feel pressure to post more frequently, try new platforms, or chase trend, yet still struggle to see meaningful engagement or results.

This Lunch & Learn takes a step back to focus on the foundation behind effective social media: clear messaging and strong brand storytelling.

Rather than focusing on what to post or how often, this session will explore how to:

• Clarify your organization’s message

• Better understand and connect with your audience

• Communicate your mission in a way that resonates and invites engagement

Grounded in feedback from our nonprofit community, this session is designed to help you move from simply posting content to sharing a story that builds awareness, trust, and support.

What You’ll Learn

Participants will:

• Gain a clearer understanding of how brand and messaging influence social media effectiveness

• Learn how to identify and speak to their core audience

• Explore the role of storytelling in driving engagement and connection

• Begin developing a simple brand framework to guide future content

• Walk away with a stronger foundation for creating more consistent and meaningful communication

Interactive Component

This session will include a hands-on exercise where participants will begin building their own brand script and audience profile, using guided templates and real-world examples.